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  • Martin Gagnon

Damn You!

In the workplace, the age old wisdom was to draft your irate email but not hit the send button till the next day. The logic being that overnight a cooler head would prevail. If we followed similar advice on social media, potentially the spread of misinformation would not be so rampant. Misinformation, like the “class clown”, is only effective if there is an audience.


Reporter Erin Calabrese (ABC News) cautions that the creators of disinformation purposely make content that is designed to trigger an emotional response. Calabrese urges those who find themselves having an emotional reaction to content to pause and consider the following questions.


  1. Is this the original account, article, or piece of content?

  2. Who shared this or created it?

  3. When was this created?

  4. What account is sharing this? When was the account created? Do they share things from all over the world at all times during the day and night? Could this be a bot?

  5. Why was this shared?


For more on this topic, I suggest “Think before you Like: Social Media’s Effect on the Brain and the Tools You Need to Navigate Your Newsfeed” by Guy Harrison.






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